Our Story

Learn more about EquiNutritive - How it came to be, the woman who started it all, our values and what we're all about.

Gut Health Should Never be an After thought

That’s why all of our products incorporate gut care and why we’re so passionate about making sure your horses gut is in tip top health.

At EquiNutritive, we REALLY know horses and just like you, we know what it’s like to own horses. You love your horse like any other member of the family. You find it a challenge to balance their needs because they can’t just tell you what’s up! Perhaps you’re caught in a vicious cycle of multiple balancers and supplements, which has left you feeling overwhelmed and frustrated by the feeding process. You don’t want to have to feed 5 separate supplements to give your horse the boost it needs – all the while draining your bank account (and your sanity).

That’s why we’re here - to take care of all of that and more!

EquiNutritive was founded by Alexandra Frazer, an Equine Scientist and Nutritionist who is downright obsessed with equine gut health (closely followed by every other part of horse health). Her time over the last 15 years of owning, retraining and loving a herd of ex-racehorses has inspired the EquiNutritive product range. Through our flagship product Alpha GOLD, the two biggest problem areas for horses are addressed – joints and the gut. The golden liquid has brought many horses back from the brink and many a smile to our faces, hearing about horses enjoying a brand new lease on life! 

When Alexandra isn’t formulating new products and enjoying the company of horses she loves to travel, read and seek out the best vegetarian food around.

The rest of the EquiNutritive team are equally as passionate about horses and our products. When we’re not helping customers, we’re having a laugh and sharing stories about our horses and their antics!

If you want to get your horse thriving on the inside, glowing on the outside and performing at its best, check out our product range here.

Alexandra Frazer

Our Promise to the Planet

EquiNutritive is committed to horse health first and foremost, but we're also committed to the health of our planet and we're proud of our 'Promise to the Planet' policy. We promise to minimise our negative impact on the planet in the way that we run and operate our business. This policy is considered and implemented at every stage from sourcing of ingredients to dispatching goods to our customers. We believe that the earth is the responsibility of all and we ask that you too do your bit by recycling your waste from EquiNutritive products and deliveries.