A promise to horses and the planet

Caring for horses means caring for the world they live in.

Every supplement we make comes from nature so protecting the planet isn’t just a value for us, it’s a responsibility.

From the ingredients we choose to the packaging we use, sustainability shapes every decision.

Small choices add up to big change, and together, we’re making a real difference.

Our packaging

Since day one, we’ve chosen packaging that puts the planet first.

Every order arrives in 100% recyclable biodegradable packing, no plastic tubs, no unnecessary materials, no hidden waste.

The box is the shipping container, meaning nothing extra gets produced, shipped, or thrown away.

Over time, these choices have added up to a remarkable 100,000 single-use tubs being saved from landfill, thanks entirely to you.

Tree planting

Since launching our Green Friday initiative, you’ve helped plant over 25,000 mangrove trees across Kenya and Madagascar.

Each mangrove absorbs over 300kg of CO₂ in its lifetime, meaning your orders have contributed to removing an incredible 8.4 million kilograms of CO₂ from the atmosphere.

But the impact doesn’t stop there. Mangroves restore coastlines, protect wildlife, support biodiversity and create vital jobs in the communities that care for them.

Thanks to you, mangrove ecosystems are being rebuilt, emissions reduced, and local families supported, all through the simple act of choosing sustainable horse care.

And we’re only just getting started. 💚

all natural ingredients

Made by nature, not in labs.

Every supplement we make is 100% natural and expertly formulated with nothing but herbs and plants - no fillers, no additives, no junk.

We keep our formulas clean and purposeful because natural ingredients are better for your horse and better for the planet.

Good for your horse.
Gentle on the earth.
Exactly as nature intended.

One product per need

We keep things simple with just one product per need instead of overwhelming you with dozens of options.

And because we care about your pocket as much as your horse, our team will never push you to buy something you don’t need.

If we don’t think it’s necessary, we’ll tell you, honestly.

By keeping our range focused, we reduce waste, minimise packaging, and make sustainable choices easy for every horse owner.

One need. One product.
Zero pressure. Zero waste.

Growing Greener, Together

We’re proud of the progress we’ve made so far, but this is only the beginning.

For us, caring for your horse and caring for the planet will always go hand in hand.

Nature is at the heart of every supplement we make and protecting it is the only way to continue creating natural, effective support for the horses we love.

Thank you for being part of this journey.

Together, we’re building a greener, kinder future for horses and the world they call home. 💚🌍